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Brand Identity Package


Designing a visual brand identity for a hypothetical coffee company, developed with a specific target audience in mind. Crafting a cohesive logo system, business card, uniform, vehicle wrap, company merch, print collateral and a visual brand standard would be a challenge, but I was up to the task.


The Caribbean Coffee Shop is a theoretical company known for their coffee and care-free atmosphere. I chose the Caribbean being they are known for their good coffee and I’m part Jamaican. I wanted to take the opportunity to create a brand that was related to where my family originated from.